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The Quest for Covid Treatments: What Comms Challenges Is Pharma Facing?
While pharma companies experienced reputational boosts thanks to the rapid vaccine development, they are now facing increasing pressure to introduce new Covid treatments, as more and more experts assert that vaccination alone won't be enough to handle the pandemic....
Big Tobacco: Can a Demonised Industry Fix Its Reputation?
The media continues to be ruthless towards Big Tobacco, as governments present new regulations and NGOs voice even graver concerns about the dangers of smoking. However, the recent media discussion has focused on how several tobacco companies aim to reposition...
mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?
The pandemic put mRNA in the media spotlight, with many stories reporting that the novel technology could be used beyond Covid. Our analysis found that mRNA's success seen with Pfizer and Moderna has started to change the conversation around diseases such as cancer,...
Food Security: How Have Non-Profits Shaped the Debate Around World Hunger During Covid?
As the economic fallout from the pandemic has set back decades of progress against malnutrition, food security has come to the forefront of global issues, giving a new impetus for topics such as climate change and agricultural innovation. Our analysis found...
Ronaldo and Coca-Cola: Has the Football Star Moved the Needle on Healthy Consumption?
You've surely seen it by now - the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink "agua!" (water) instead. Although this bizzare incident...
Pride 2021: How Can Brands Steer Clear of Pink-Washing?
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
How Do CEOs Gain Prominence in 2021? A Media Analysis
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars - Elon...
How Do Brands Imagine the Post-Covid World? A Social Media Analysis
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or "we'll get through this together" mantras. Many commentators from the marketing world have noted that seemingly every ad over the past...
Covid’s Impact on Children: How Can Non-Profits Drive More Engagement?
Although children are unlikely to get seriously ill with Covid, they're suffering in many other ways by the current crisis, with the mass media focusing on topics like children's rights, education, child poverty and mental health. The organisation that was palpably...
