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Crisis PR After a Hack: Case Studies
As the business world implements new technologies at an overwhelmingly accelerating pace and companies fiercely play “who’s more digital”, cybersecurity risks increase by the day. The US government has estimated that more than 4000 ransomware attacks have occurred...
Deconstructing Pharma Reputation and Corporate Communication
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
Storytelling and Sports: Under Armour vs Nike (Part II)
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand essence. As...
Storytelling and Sports: The Perfect Pairing (Part I)
"Storytelling" is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake of it....
Review of Influencer Network Analysis by FreePint
Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric's Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.
