Insights
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How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?
This analysis was originally published on the Institute for PR's website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as...
ESMO 2022: How Did An Oncology Congress Manage to Create Media Buzz?
This year's European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution with lung cancer...
Digital Transformation: How Can Finance Brands Use PR and Comms to Win the Tech Race?
As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...
How Has Nuclear Energy’s Reputation Evolved? A Media Analysis
Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...
Financial Wellness: How Can Brands Use the Latest Trend to Position Themselves as ESG Leaders?
As research suggests that the top ESG issue for consumers is the treatment of workers, many companies have started implementing financial wellness programmes to boost their reputation amid the inflation. Our media analysis found that the concept of financial wellbeing...
Will Climate Lead the Way in ESG?
We used Commetric's reputation analytics platform ComVix to analyse 130,131 English language articles around ESG published in the period Jan'21-Mar'22 in more than 30,000 media outlets.
Energy Price Crisis: How Can Oil and Gas Companies Boost Their PR Strategies?
Hardly a day goes by without news coverage of the global energy crisis, with many analysts considering it the main driver behind the dramatic rise in inflation in the past year. Our analysis found that there is a prevailing narrative that energy companies are to blame...
Magnus Hakansson, Commetric: “Media data provides a solid foundation for measuring ESG performance”
This interview originally appeared on Cybernews.com. The recent rise of fake news and conspiracies serves as a reminder to stay vigilant and critical in this ever-connected world. Media is an integral part of our everyday life – from social media to news or...
Why Did a Study on Depression Cause a Media Frenzy? Insights from the Recent Debate Around Antidepressants
A new UCL study made headlines for “debunking” the serotonin imbalance theory of depression and caused a Twitter storm. Our media analysis found that the reaction from many researchers suggested that the serotonin imbalance theory has not been treated seriously...
