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EHA 2022: What Hematology Trends Attracted Media Attention?
The European Hematology Association’s 2022 Congress saw many pharma companies present their latest work in blood cancer research. Our analysis found that lymphoma became the focus of the media debate around EHA 2022, while companies that reported M&A deals...
PR in a Cost-of-Living Crisis: How Can Brands Use Media Analytics to Communicate Better Around Inflation?
Inflation is now what Covid was in 2020 - it gives rise to scary media stories every day and dominates the conversation around every industry. We suggest that PR pros should use media analytics to understand what drives inflation stories and how inflation affects the...
ASCO 2022: What Are the PR Takeaways from Oncology’s Biggest Event?
The first meeting of the American Society of Clinical Oncology since the start of the pandemic was covered by many pharma publications which followed a wealth of exciting data across the oncology spectrum. Our media analysis found that ASCO gave rise to a new...
Cannes Lions 2022: Which Trends Got the Industry Talking?
The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
Using Media Data to Evaluate the ‘S’ Factor in ESG
We used Commetric's reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan'21-Mar'22 in more than 30,000 media outlets. For more on this topic, read our analysis: "How Can PR and Comms Put the “S” in...
How Can Brands Avoid Pinkwashing During Pride and Beyond? A Media Analysis
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
How Can PR and Comms Put the “S” in ESG? A Media Analysis
While the 'E' and the 'G' are now more or less well-defined when it comes to the public understanding of ESG, the 'S' has not been given the same attention. Our media analysis found that philanthropy and diversity are the most powerful 'S' reputation drivers, while...
Davos 2022: What Are the Key Takeaways for PR and Comms?
Image: World Economic Forum/Sikarin Fon Thanachaiary Although the Davos summit didn't produce many headlines this year, a good understanding of the issues discussed at the summit may help PR and comms professionals gauge a measure of where global conversations are...
Telehealth: Is Telemedicine a Trend to Stay After Its Covid Boom?
Covid has caused a massive acceleration in the use of telehealth but as the virus winds down, the question of whether or not telehealth will blossom and enjoy widespread adoption remains to be seen. Our analysis found that telehealth players like...
