Insights
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How Do Brands Imagine the Post-Covid World? A Social Media Analysis
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or "we'll get through this together" mantras. Many commentators from the marketing world have noted that seemingly every ad over the past...
Covid’s Impact on Children: How Can Non-Profits Drive More Engagement?
Although children are unlikely to get seriously ill with Covid, they're suffering in many other ways by the current crisis, with the mass media focusing on topics like children's rights, education, child poverty and mental health. The organisation that was palpably...
Neobanking: What Comms Challenges Come With Digitising Finance?
Digital-only banks are increasingly under the media spotlight, as they try to capitalise on the limitations of traditional banking and the negative reputation of legacy finance brands. The recent media debate around neobanking featured big tech players like Google and...
What Does It Take To Be a PR Influencer? A Social Media Analysis
The analysis originally appeared on PRmoment.com Commetric's social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers' tweets are original content (as opposed to...
Health & Wellness Food: Will Covid Make Meat and Dairy Substitutes the New Normal?
As we're experiencing one of the most severe health crises in history, health quite naturally moved into the spotlight for many consumers. Boosting the immune system quickly became a priority and, because people ended up cooking more at home during lockdowns, mindful...
Gender Equality: Has Covid Intensified the Debate?
In recent years, issues like the #MeToo movement, the male-female wage gap and women’s role in the workplace have become central for many mainstream publications. In addition, many brands started to focus their marketing efforts on addressing gender diversity, as...
CEOs and Social Media: Too Much Evangelisation, Not Enough Dialogue
One of the most pertinent problems of CEO comms is the CEOs' social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
Which Companies Moved the Needle With Innovations? A Media Analysis
It's one of those staggering statistics: brands launch more than 30,000 new products every year and 80% of them fail. Yet, 63% of people responding to a Nielsen study said they like brands to offer new products—which means they’ll continue to try...
Vaccination Misinformation: Can Twitter’s New Policies Pave the Way for Social Media to Fix Its Reputation?
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
