Earnings announcements are one of the most popular channels for financial communications. However, the media resonance of such announcements is decreasing due to shrinking editorial staff and budgets, and most top-tier publications like the New York Times or the Wall Street Journal tend not to write about earnings at all unless there is something highly unique.

PR and communications professionals can use media analytics around earnings announcements to gain insights into the main topics driving coverage, the penetration of key messages, and the sentiment of the coverage, and use these insights to understand the approach of key publications so as to boost their interest in the company’s activities.