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Cannabis Drinks: How Can PR Normalise the Industry?
The market for cannabis drinks is expanding rapidly, with more and more states legalising marijuana, but mainstream consumer packaged goods marketers are often cautious about entering this industry due to an enduring stigma. Our media analysis found that Canopy Growth...
Going NOLO: How Are Alcohol Brands Tapping Into the Sober-Curious Trend?
Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis
The global alcohol beverage industry doesn't enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol's negative health effects. In fact, alcohol companies sometimes face very similar reputational challenges like...
The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?
As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
The Quest for Covid Treatments: What Comms Challenges Is Pharma Facing?
While pharma companies experienced reputational boosts thanks to the rapid vaccine development, they are now facing increasing pressure to introduce new Covid treatments, as more and more experts assert that vaccination alone won't be enough to handle the pandemic....
Big Tobacco: Can a Demonised Industry Fix Its Reputation?
The media continues to be ruthless towards Big Tobacco, as governments present new regulations and NGOs voice even graver concerns about the dangers of smoking. However, the recent media discussion has focused on how several tobacco companies aim to reposition...
mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?
The pandemic put mRNA in the media spotlight, with many stories reporting that the novel technology could be used beyond Covid. Our analysis found that mRNA's success seen with Pfizer and Moderna has started to change the conversation around diseases such as cancer,...
Food Security: How Have Non-Profits Shaped the Debate Around World Hunger During Covid?
As the economic fallout from the pandemic has set back decades of progress against malnutrition, food security has come to the forefront of global issues, giving a new impetus for topics such as climate change and agricultural innovation. Our analysis found...
Ronaldo and Coca-Cola: Has the Football Star Moved the Needle on Healthy Consumption?
You've surely seen it by now - the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink "agua!" (water) instead. Although this bizzare incident...
