London – 13 November 2019 – Lime, the global leader in micromobility, has partnered with reputation analytics firm Commetric to measure the impact of its communication efforts and to understand the media conversation around smart mobility.
Following a competitive review, Commetric was selected by Lime’s EMEA Comms team to monitor 21 markets in local language, combined with structured insights into sentiment, topics and spokespeople.
“Commetric is excited to partner with Lime to help their EMEA team understand the drivers of the company’s reputation in the respective markets, and to support their strategic objectives to position Lime as a global leader in micromobility”, Magnus Hakansson, CEO of Commetric, said. “Commetric’s international services match the growing scope of Lime’s activities across Europe and our combination of technology and human analysis delivers smart and effective media measurement.”
Driven by growing concerns over carbon and greenhouse gas emissions, the demand for smart mobility solutions is expected to rise sharply. As the media discussion around the industry intensifies, brands need to have a firm grasp on the most pertinent media narratives in order to navigate their corporate reputation strategically.
“The media can have a disproportionate impact on a company’s reputation because in many cases it is the main influencer of public knowledge and opinions about companies”, Alan Walker, senior consultant at Commetric, added. “Lime’s global footprint makes their reputation an important strategic resource as part of the intangible assets of the company, so it should be monitored and managed closely”.
About Commetric
Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. Commetric combines AI and expert human insight to enable clients across industry sectors realise the full potential of their media research investments.
About Lime
Lime is revolutionizing urban mobility in communities around the globe by empowering people with more sustainable, efficient, and accessible transportation options, improving lives and tackling cities’ most pressing challenges. By partnering with local key stakeholders and systematically deploying a fleet of smart scooters and bikes that are enabled with GPS, wireless technology, and self-activating locks, Lime aims to dramatically improve urban mobility by making the first and last mile faster, cheaper, and healthier for riders. Since the company’s launch in June 2017, Lime has expanded internationally to more than 100 cities in 25+ countries and five continents.