Brand Boycotts: Lessons From the Latest Social Media Storms

Brand Boycotts: Lessons From the Latest Social Media Storms

We previously used Commetric’s Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus...
Victoria’s Secret: Have the Angels Fallen from Grace?

Victoria’s Secret: Have the Angels Fallen from Grace?

The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...

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