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What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

by Commetric | Oct 30, 2023

An estimated 33,000 people walked the halls of the European Society for Medical Oncology’s (ESMO) 2023 gathering. The event – which has a reputation for being the most influential oncology congress – is used by many pharma companies as a...
From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications

From Data to Story: Why Media Analytics Is the Key to Clinical Trial Communications

by Commetric | Oct 2, 2023

Communicating clinical trial results is one of the biggest challenges for PR and comms pros in pharma. Distilling scientific data into comprehensible messages that resonate with diverse audiences, from patients to physicians to investors, requires a meticulous...
Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

by Commetric | Aug 17, 2023

Download Commetric’s comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

by Commetric | Aug 17, 2023

Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

by Commetric | Jun 10, 2023

The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
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