by Commetric | Mar 1, 2023
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
by Commetric | Feb 24, 2023
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
by Commetric | Feb 20, 2023
The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Our media analysis found that alcohol emerged as a new competitive arena, while the most...
by Commetric | Jun 2, 2021
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every...
by Commetric | Apr 8, 2021
One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
