Trends in Healthcare Comms: An Interview with John Gisborne of FleishmanHillard Fishburn

John, could you please give us an introduction to your current role, as well as a bit about your background?   I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is one of our most important sectors. I started my career as a biochemist, … Continue reading “Trends in Healthcare Comms: An Interview with John Gisborne of FleishmanHillard Fishburn”

The Internet of Things: Leveraging the New Industrial Revolution

The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and companies driving the IoT coverage. Analysing the top publications globally, we discovered … Continue reading “The Internet of Things: Leveraging the New Industrial Revolution”

Identifying Key Opinion Leaders in Pharma Through Influencer Network Analysis (INA)

Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation.

Trends in Telco PR: 5G in the Media

Telecommunications companies aiming to leverage 5G are currently in the process of positioning themselves as the top players in the new field. Their PR priority is to be perceived as first-movers, innovators, critical for digital transformation and fundamental for IoT projects. This can be achieved by designing a data-driven communications strategy. Utilising our media analytics … Continue reading “Trends in Telco PR: 5G in the Media”

Meat Alternatives: Cooking Up a Market Disruption

The meat substitutes market is gaining momentum, driven by lively debates in the media, and many big food companies want to take a bite. Analysing the media coverage, we found that the most widely discussed topics are ethics and animal rights, research, regulation and policy, health aspects, environmental issues, product development and business models. In … Continue reading “Meat Alternatives: Cooking Up a Market Disruption”

Financial Crisis Anniversary: The Media’s Verdicts

Communication professionals working in finance could draw important lessons from the recent coverage of the financial crisis’ 10th anniversary – it encapsulates the PR problems that have been plaguing the industry for the last decade. Employing our media analytics tools, we examined how the coverage reflected the developments in economics, financial services, personal finances, regulation … Continue reading “Financial Crisis Anniversary: The Media’s Verdicts”

Alzheimer’s in the Media: The Power of Influencers

Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”

US-China Trade War: Corporate Communications in the Battlefields

As the two largest national economies embroil in a trade showdown, it is individual companies which are in the centre of extensive reportages and economic commentary: the dispute is not just between the two countries, but also between corporations and policy makers, as the former are usually opposed to protectionist approaches. In the accelerating tit-for-tat … Continue reading “US-China Trade War: Corporate Communications in the Battlefields”

Brexit in the Media 2: Expert Opinion on Legal PR

Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the biggest client pool for lawyers: according to the … Continue reading “Brexit in the Media 2: Expert Opinion on Legal PR”