US-China Trade War: Corporate Communications in the Battlefields

As the two largest national economies embroil in a trade showdown, it is individual companies which are in the centre of extensive reportages and economic commentary: the dispute is not just between the two countries, but also between corporations and policy makers, as the former are usually opposed to protectionist approaches. In the accelerating tit-for-tat … Continue reading “US-China Trade War: Corporate Communications in the Battlefields”

Brexit in the Media 2: Expert Opinion on Legal PR

Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the biggest client pool for lawyers: according to the … Continue reading “Brexit in the Media 2: Expert Opinion on Legal PR”

Brexit in the Media: How Banks Gain Shares in the Brexit Coverage

In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP – and banking has had a special place within that sector since the … Continue reading “Brexit in the Media: How Banks Gain Shares in the Brexit Coverage”

Crisis PR After a Hack: Case Studies

As the business world implements new technologies at an overwhelmingly accelerating pace and companies fiercely play “who’s more digital”, cybersecurity risks increase by the day. The US government has estimated that more than 4000 ransomware attacks have occurred daily since 2016, while Accenture’s recent Cost of Cybercrime Study found that cybercrime is costing organisations an … Continue reading “Crisis PR After a Hack: Case Studies”

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This initial prognosis seemed reasonable given the fact that Prince Harry is only sixth in line to … Continue reading “The Meghan Markle Effect: Lessons in Brand Storytelling”

Surviving in the Wild of Crypto Regulations: A Guide for Investor Relations

One of the main challenges for investor relations professionals working in fintech is to always be up-to-date with the regulatory climate in their respective industry. This is especially true for the so-called digital economy, a sector growing seven times faster than the rest of the global industries, where regulations are just beginning to take shape. One … Continue reading “Surviving in the Wild of Crypto Regulations: A Guide for Investor Relations”

The Oscars – Who Won on Social Media?

The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event with a lot to prove, and no clear front-runner. Social … Continue reading “The Oscars – Who Won on Social Media?”

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s effects on marketing more than ever before. Taking the right steps can make all the difference between a disappointing launch … Continue reading “Social Media in Pharma: Taming Word of Mouth”

Exponential Growth: The Rise of Instagram Influencers

Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s third quarter, the website surpassed USD 10 billion in … Continue reading “Exponential Growth: The Rise of Instagram Influencers”