Cannes Lions 2019: Winners in the Media

Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with multiple wins: Burger King’s “Whopper Detour“, Nike’s “Just Do It” featuring Colin Kaepernick and the New … Continue reading “Cannes Lions 2019: Winners in the Media”

GMOs in the Media: The Genetics of a Spicy Debate

While top-tier media outlets are generally unanimous in considering genetically modified organism as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the traditional approaches in science communication have been largely ineffective in navigating public perceptions towards … Continue reading “GMOs in the Media: The Genetics of a Spicy Debate”

Big Oil and Sustainable Energy: Sowing the Seeds of Green Reputation

  Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable energy and the way oil giants communicate their green credentials.     Can … Continue reading “Big Oil and Sustainable Energy: Sowing the Seeds of Green Reputation”

From Media Data to Reputation Analytics: A Case Study of Facebook

  “We don’t have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook‘s conference at the end of April. “But I’m committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to be a transition of emphasis from the … Continue reading “From Media Data to Reputation Analytics: A Case Study of Facebook”

Vaccination in the Media: An Ongoing Immunisation Against Misinformation

The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma industry. In order to gain deeper insights into the issue, we analysed the recent conversation around … Continue reading “Vaccination in the Media: An Ongoing Immunisation Against Misinformation”

The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries

While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder groups in today’s hyper-connected economy has led researchers to speak about Internet Crisis Potential (ICP). This potential … Continue reading “The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries”

Boeing’s Ethiopian Crash: A Study in Bad Crisis Management

Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling 737 MAX, which has been a central business driver since the company … Continue reading “Boeing’s Ethiopian Crash: A Study in Bad Crisis Management”

The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really cutting-edge, “every industry is an internet of things … Continue reading “The Role of Influencer Mapping in Reputation Management”

Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons

The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this year’s tradeshow was ‘Intelligent Connectivity’ – a term encompassing the interplay between … Continue reading “Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons”