by Maya Koleva | Jun 19, 2025 | Blog
At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
by Matthew Couchman | Jun 5, 2025 | Blog
The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored...
by Commetric | Apr 1, 2025 | Blog
At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been...
by Matthew Couchman | Oct 30, 2024 | Blog
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
by Georgi Ivanov | Oct 24, 2024 | Blog
The fintech sector only recently began to see consistent profitability. And it’s making a strategic pivot in its PR and comms. Traditionally, fintechs have concentrated most of their communications efforts on attracting new users and building brand awareness. But...
