by Commetric | Jun 23, 2020
We are honoured to have been shortlisted for the PRCA DARE Awards 2020. Our work with a major pharma company as well as our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified were both recognised in the Best use of data...
by Commetric | Jun 22, 2020
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
by Commetric | May 24, 2020
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
by Commetric | May 5, 2020
According to many analysts, Big Tech got even bigger during the coronavirus pandemic, as millions are confined at home, relying on services such as online retailing or video conferencing. Tech companies were quick to position themselves as essential not only for...
by Commetric | May 4, 2020
With almost all its airline customers struggling to survive due to travel restrictions and a slump in demand, the aerospace industry has been one of the hardest hit by the coronavirus pandemic. As global airline revenues are now forecast to drop by more than $314bn in...
