Brexit in the Media: How Banks Gain Shares in the Brexit Coverage

In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP – and banking has had a special place within that sector since the … Continue reading “Brexit in the Media: How Banks Gain Shares in the Brexit Coverage”

Banks Go Digital: Media Insights for the UK Market [Infographic]

Commetric has utilised its patented software tools and exerienced analysts to determine which trends dominate the media coverage of UK’s financial services sector and which banks and fintech start-ups gained the largest share of voice. The infographic below presents our findings and explains what’s behind the data. For a more in-depth analysis, read our detailed … Continue reading “Banks Go Digital: Media Insights for the UK Market [Infographic]”

The Digital Dawn of Finance: How Banks Keep Up with Fintech

There are few industries which undergo more rapid metamorphoses than the financial services. Still experiencing the after quakes of its 2008 crisis, the world of finance seems in an ongoing process of redefining itself. Of course, the media plays a key role here, as banks and major financial institutions gear up their PR teams with … Continue reading “The Digital Dawn of Finance: How Banks Keep Up with Fintech”

Storytelling & Financial Services: How Can You Do Better?

Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the same old list of platitudes and numbers, innovative brands in the industry are using proven … Continue reading “Storytelling & Financial Services: How Can You Do Better?”