In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic Forum meeting focused not only on the attendees but also on … Continue reading “Davos 2019: AI and Global Growth on CEOs’ Minds”
The annual J.P. Morgan Healthcare Conference is widely perceived as the most important event in the healthcare sector. It shapes the agenda for both the industry and individual companies and is often dubbed “speed dating for investors” and “the Olympics of healthcare”. This January’s gathering brought together more than 450 public and private companies, from … Continue reading “J.P. Morgan Healthcare Conference 2019: Speed Dating for Investors”
Communication professionals working in finance could draw important lessons from the recent coverage of the financial crisis’ 10th anniversary – it encapsulates the PR problems that have been plaguing the industry for the last decade. Employing our media analytics tools, we examined how the coverage reflected the developments in economics, financial services, personal finances, regulation … Continue reading “Financial Crisis Anniversary: The Media’s Verdicts”
As with the Brexit quandary, the economic turbulence surrounding the US-China trade skirmish presents an opportunity for many corporates to boost their brand presence in the media by establishing themselves as thought leaders. When reporting on the trade tensions between the two largest economies, journalists naturally reach out to quantitative analyses and expert studies, and … Continue reading “US-China Trade War 2: Thought Leaders on the Battleground”
In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP – and banking has had a special place within that sector since the … Continue reading “Brexit in the Media: How Banks Gain Shares in the Brexit Coverage”
Commetric has utilised its patented software tools and exerienced analysts to determine which trends dominate the media coverage of UK’s financial services sector and which banks and fintech start-ups gained the largest share of voice. The infographic below presents our findings and explains what’s behind the data. For a more in-depth analysis, read our detailed … Continue reading “Banks Go Digital: Media Insights for the UK Market [Infographic]”
There are few industries which undergo more rapid metamorphoses than the financial services. Still experiencing the after quakes of its 2008 crisis, the world of finance seems in an ongoing process of redefining itself. Of course, the media plays a key role here, as banks and major financial institutions gear up their PR teams with … Continue reading “The Digital Dawn of Finance: How Banks Keep Up with Fintech”
Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the same old list of platitudes and numbers, innovative brands in the industry are using proven … Continue reading “Storytelling & Financial Services: How Can You Do Better?”
![Banks Go Digital: Media Insights for the UK Market [Infographic]](https://commetric.com/wp-content/uploads/2018/06/Banks-Go-Digital-Commetric-Infographic-1200x675.jpg)
