The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries

While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder groups in today’s hyper-connected economy has led researchers to speak about Internet Crisis Potential (ICP). This potential … Continue reading “The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries”

The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really cutting-edge, “every industry is an internet of things … Continue reading “The Role of Influencer Mapping in Reputation Management”

Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons

The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this year’s tradeshow was ‘Intelligent Connectivity’ – a term encompassing the interplay between … Continue reading “Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons”

London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk

Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting fancier than ever and designers presenting one of their strongest and most … Continue reading “London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk”

Sustainable Fashion: Bringing Green into Vogue

Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage to find the brands and influencers most often associated with the sustainable fashion trend.   Earlier this … Continue reading “Sustainable Fashion: Bringing Green into Vogue”

Super Bowl LIII: Who Won the 2019 Brand Awareness Championship

Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around their high-profile commercials. And while more than 100 million people … Continue reading “Super Bowl LIII: Who Won the 2019 Brand Awareness Championship”

Gillette Ad Controversy: Social Media Insights

Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we identified several other brands which were at the forefront of the discussion.    Not many brands have made … Continue reading “Gillette Ad Controversy: Social Media Insights”

Pharma M&A: The Importance of Good Comms Strategies

Following a quiet 2017, the number of big M&A deals in the pharma industry increased in 2018, accompanied by extensive media reports and commentary. PR has played a major role: the chances of closing deals are higher when companies boost their communications strategies. Analysing the 2018 coverage, we discovered which pharma companies were most often … Continue reading “Pharma M&A: The Importance of Good Comms Strategies”

Fast Food in the Media: The Rise of the Health-Conscious Consumer

As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. In this blog post, we discuss the central topics in the fast … Continue reading “Fast Food in the Media: The Rise of the Health-Conscious Consumer”