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Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

by Commetric | Feb 20, 2023

The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year.  Our media analysis found that alcohol emerged as a new competitive arena, while the most...
“Vote Fashion”: Is Political Activism the Latest Fashion Trend?

“Vote Fashion”: Is Political Activism the Latest Fashion Trend?

by Commetric | Nov 26, 2020

Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
US Election 2020: How Has Conspiracy Affected the Social Media Discussion?

US Election 2020: How Has Conspiracy Affected the Social Media Discussion?

by Commetric | Nov 9, 2020

The pandemic has provided a fertile ground for the QAnon conspiracy theory – which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump – to move from the political fringe...
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Recent Posts

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  • Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

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