Brexit in the Media 2: Expert Opinion on Legal PR

Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the biggest client pool for lawyers: according to the … Continue reading “Brexit in the Media 2: Expert Opinion on Legal PR”

Brexit in the Media: How Banks Gain Shares in the Brexit Coverage

In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP – and banking has had a special place within that sector since the … Continue reading “Brexit in the Media: How Banks Gain Shares in the Brexit Coverage”

Crisis PR After a Hack: Case Studies

As the business world implements new technologies at an overwhelmingly accelerating pace and companies fiercely play “who’s more digital”, cybersecurity risks increase by the day. The US government has estimated that more than 4000 ransomware attacks have occurred daily since 2016, while Accenture’s recent Cost of Cybercrime Study found that cybercrime is costing organisations an … Continue reading “Crisis PR After a Hack: Case Studies”

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This initial prognosis seemed reasonable given the fact that Prince Harry is only sixth in line to … Continue reading “The Meghan Markle Effect: Lessons in Brand Storytelling”

Delete Facebook – The Birth of Digital Divestment?

By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The scheme reportedly succeeded in collecting the personal data of more … Continue reading “Delete Facebook – The Birth of Digital Divestment?”

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s effects on marketing more than ever before. Taking the right steps can make all the difference between a disappointing launch … Continue reading “Social Media in Pharma: Taming Word of Mouth”

Exponential Growth: The Rise of Instagram Influencers

Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s third quarter, the website surpassed USD 10 billion in … Continue reading “Exponential Growth: The Rise of Instagram Influencers”

Аd Trends from the Cannes Lions 2017 [Infographic]

The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose. The Cannes Lions 2017  reflect some important trends, especially with … Continue reading “Аd Trends from the Cannes Lions 2017 [Infographic]”