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Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

Unlocking Competitive Advantage: How Media Analytics Can Mitigate Reputational Risk for FMCG Companies

by Commetric | Aug 30, 2023

In an era where consumer perceptions can swing wildly from one news cycle to the next, the stakes have never been higher for Fast-Moving Consumer Goods (FMCG) companies like Unilever, P&G, and L’Oréal. Managing media reputation is no longer a...
Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

by Commetric | Aug 3, 2023

View a one-page infographic summary of the analysis What’s the problem: In today’s dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as...
Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

by Commetric | Jul 27, 2023

As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

by Commetric | Jun 23, 2023

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
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