by Commetric | Nov 15, 2022
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
by Commetric | Nov 11, 2022
Elon Musk’s controversial Twitter deal continues to generate headlines every day, reporting on a number of crises, such as the firing of thousands of employees or the growing number of companies rethinking their presence on the platform. Our media analysis...
by Commetric | Apr 29, 2022
Elon Musk’s $44bn deal to buy Twitter might as well be the most widely commented business event of the past few years, as critics and supporters were quick to weigh in on what could lie ahead. Our media analysis showed that many commentators are divided on the...
by Commetric | May 14, 2021
The analysis originally appeared on PRmoment.com Commetric’s social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers’ tweets are original content (as...
by Commetric | Apr 29, 2021
As we’re experiencing one of the most severe health crises in history, health quite naturally moved into the spotlight for many consumers. Boosting the immune system quickly became a priority and, because people ended up cooking more at home during lockdowns,...
