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Free Speech, Misinformation, Market Manipulation? Elon Musk’s Twitter Takeover As Seen by the Media and Twitter Users

Free Speech, Misinformation, Market Manipulation? Elon Musk’s Twitter Takeover As Seen by the Media and Twitter Users

by Commetric | Apr 29, 2022

Elon Musk’s $44bn deal to buy Twitter might as well be the most widely commented business event of the past few years, as critics and supporters were quick to weigh in on what could lie ahead. Our media analysis showed that many commentators are divided on the...
What Does It Take To Be a PR Influencer? A Social Media Analysis

What Does It Take To Be a PR Influencer? A Social Media Analysis

by Commetric | May 14, 2021

The analysis originally appeared on PRmoment. Commetric’s social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers’ tweets are original content (as opposed...
Health & Wellness Food: Will Covid Make Meat and Dairy Substitutes the New Normal?

Health & Wellness Food: Will Covid Make Meat and Dairy Substitutes the New Normal?

by Commetric | Apr 29, 2021

As we’re experiencing one of the most severe health crises in history, health quite naturally moved into the spotlight for many consumers. Boosting the immune system quickly became a priority and, because people ended up cooking more at home during lockdowns,...
Social media research finds Facebook comms manager is the top PR influencer on Twitter

Social media research finds Facebook comms manager is the top PR influencer on Twitter

by Commetric | Apr 20, 2021

New research from media analytics firm Commetric found that Andy Stone, policy communications manager at Facebook, is the most influential PR professional on Twitter, despite the fact that PRs working in-house at big corporations lagged behind their peers from small...
CEOs and Social Media: Too Much Evangelisation, Not Enough Dialogue

CEOs and Social Media: Too Much Evangelisation, Not Enough Dialogue

by Commetric | Apr 8, 2021

One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
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