by Commetric | May 14, 2021
The analysis originally appeared on PRmoment. Commetric’s social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers’ tweets are original content (as opposed...
by Commetric | Apr 29, 2021
As we’re experiencing one of the most severe health crises in history, health quite naturally moved into the spotlight for many consumers. Boosting the immune system quickly became a priority and, because people ended up cooking more at home during lockdowns,...
by Commetric | Apr 20, 2021
New research from media analytics firm Commetric found that Andy Stone, policy communications manager at Facebook, is the most influential PR professional on Twitter, despite the fact that PRs working in-house at big corporations lagged behind their peers from small...
by Commetric | Apr 8, 2021
One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
by Commetric | Mar 24, 2021
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
