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What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis

What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis

by Commetric | Jan 13, 2023

This January marked the first time that CES was back in full swing since the pandemic, and it was filled with headline-grabbing products aiming to set the next-generation tech trends. Our media analysis found that smart homes technology managed to generate the biggest...
Cashless Payments, Safety and Responsible Gambling: What Trends Emerged During Global Gaming Expo 2022?

Cashless Payments, Safety and Responsible Gambling: What Trends Emerged During Global Gaming Expo 2022?

by Commetric | Oct 28, 2022

The media conversation around the 2022 edition of the Global Gaming Expo told a story about an industry that quickly recovered from the pandemic and that seems immune to the current financial crisis. Our media analysis found that squashing the illegal market remains a...
How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?

How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?

by Commetric | Oct 3, 2022

This analysis was originally published on the Institute for PR’s website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual...
Digital Transformation: How Can Finance Brands Use PR and Comms to Win the Tech Race?

Digital Transformation: How Can Finance Brands Use PR and Comms to Win the Tech Race?

by Commetric | Sep 16, 2022

As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...
How Has Nuclear Energy’s Reputation Evolved? A Media Analysis

How Has Nuclear Energy’s Reputation Evolved? A Media Analysis

by Commetric | Sep 13, 2022

Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...
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