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Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

Stakeholder Mapping in Pharma M&A Communications: Pfizer’s Acquisition of Seagen

by Commetric | Aug 17, 2023

Download Commetric’s comprehensive media evaluation report on mergers and acquisitions (M&A) in the healthcare sector In today’s complex healthcare and media landscape, stakeholder mapping has never been more vital for pharma M&A communications. For...
8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

by Commetric | Aug 17, 2023

Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

by Commetric | Jun 10, 2023

The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
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