by Sofia Tzamarelou | Feb 13, 2024
Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...
by Sofia Tzamarelou | Feb 13, 2024
Reading time: 3 minutes Energy companies can transcend their ineffective green transition PR efforts by utilising advanced stakeholder mapping to formulate tailored comms strategies. The issue: Our analysis of 5,675 English-language articles around the green...
by Commetric | Feb 6, 2024
The statement in the title may be bold, but let’s look at some statistics. A recent Booking.com study found something very peculiar – 87% of travellers want to travel sustainably, but 52% say they struggle to find sustainable travel options. Why is that?...
by Commetric | Jan 30, 2024
In tourism, sustainable practices are not just commendable; they are expected. Yet, despite their significance, many tourist boards are struggling to make their mark in the crowded arena of sustainable tourism. It’s no longer sufficient to simply tout renewable...
by Commetric | Jan 3, 2024
At Commetric, we’re in the habit of turning to data to answer any question. So, when we wanted to look at the most prominent PR trends in 2023, we decided to check which of our analyses received the most attention from our readers – who are predominantly...