by Commetric | Sep 14, 2021
Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
by Commetric | Sep 2, 2021
The global alcohol beverage industry doesn’t enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol’s negative health effects. In fact, alcohol companies sometimes face very similar reputational...
by Commetric | Aug 24, 2021
As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
by Commetric | Jul 2, 2021
You’ve surely seen it by now – the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink “agua!” (water) instead. Although...
by Commetric | Apr 29, 2021
As we’re experiencing one of the most severe health crises in history, health quite naturally moved into the spotlight for many consumers. Boosting the immune system quickly became a priority and, because people ended up cooking more at home during lockdowns,...
