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This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

by Commetric | Jun 6, 2023

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar

by Commetric | Jun 6, 2023

In the current global business landscape, communications and PR professionals are increasingly relying on analytics to drive strategic decisions and showcase their value. In a dynamic and insightful Commetric webinar on “Mastering Global Media Analysis: Best...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

by Commetric | May 11, 2023

For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
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Recent Posts

  • This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community
  • Mastering Global Media Analysis: Key Takeaways from Commetric’s Webinar
  • Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
  • Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
  • The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

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