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Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

by Commetric | May 11, 2023

For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

by Commetric | May 8, 2023

Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
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Recent Posts

  • Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
  • Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
  • The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023
  • EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries
  • Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

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