The Euro 2024 PR lesson: VAR needs a better brand

The Euro 2024 PR lesson: VAR needs a better brand

While a cluster of football managers support the narrative that VAR is reliable and necessary, fans are not so convinced. Football’s hot topic The introduction of VAR (Video Assistant Referees) in 2019 was initially welcomed, with naked-eye refereeing decisions...
Commetric wins 3 SABREs

Commetric wins 3 SABREs

Commetric is proud to announce its achievements at the SABRE EMEA Awards 2024, where it secured The SABRE Award for Superior Achievement in Measurement and Evaluation for its innovative collaboration with Novartis, alongside two IN2 SABRE Certificates of Excellence....
Oil Companies Should Stop Defending Themselves

Oil Companies Should Stop Defending Themselves

Reading time: 2 minutes Our media analysis reveals that energy companies are missing a prime PR opportunity by focusing on justifying fossil fuel investments rather than crafting a new narrative for green transition. What Commetric found In 2023, amid record...