by Commetric | Aug 3, 2023
View a one-page infographic summary of the analysis What’s the problem: In today’s dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as...
by Commetric | Nov 18, 2022
The FIFA World Cup is usually a huge event for advertisers, but this year, it’s mired in controversy due to Qatar’s questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty...
by Commetric | Feb 11, 2022
With the 2022 Olympic Games in Beijing and the World Cup in Qatar, the concept of sportswashing is gaining steam in the media, as critics allege that oppressive governments use sports as a PR tool to legitimise their regimes and distract the public from...
by Commetric | Feb 11, 2021
Super Bowl, which typically draws around 100 million viewers and has been frequently rated the most-watched broadcast, this year drew the smallest audience since 2007, as the pandemic prevented many from attending big viewing parties in homes and bars. This was the...
by Commetric | Jan 25, 2021
Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
