by Commetric | Nov 24, 2020
Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar...
by Commetric | Nov 17, 2020
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Oct 20, 2020
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Oct 13, 2020
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
by Commetric | Oct 5, 2020
We previously used Commetric’s Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus...
