by Commetric | Sep 17, 2019
Magnus Hakansson, CEO of reputation analytics firm Commetric, will take part in “Telling Y/Our Story,” the annual digital media event of Intrado (formerly West Corporation), to be held in New York on September 18 and 19. He will participate in a unique...
by Dimitar Ganev | Sep 12, 2019
The media conversation around the biggest public health crisis in the US has immensely strengthened the already popular narrative portraying Big Pharma as an industry which prioritises profit over consumer well-being. Purdue Pharma, which was recently sued by nearly...
by Commetric | Sep 2, 2019
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
by Dimitar Ganev | Aug 26, 2019
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
by Commetric | Aug 16, 2019
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
