Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of long-established motor shows – for instance, last year’s Paris show was missing many key … Continue reading “Geneva Motor Show 2019: Go Electric or Go Home”
The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really cutting-edge, “every industry is an internet of things … Continue reading “The Role of Influencer Mapping in Reputation Management”
The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of this year’s tradeshow was ‘Intelligent Connectivity’ – a term encompassing the interplay between … Continue reading “Mobile World Congress 2019: 5G Battle Intensifies with Foldable Weapons”
Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting fancier than ever and designers presenting one of their strongest and most … Continue reading “London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk”
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage to find the brands and influencers most often associated with the sustainable fashion trend. Earlier this … Continue reading “Sustainable Fashion: Bringing Green into Vogue”
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around their high-profile commercials. And while more than 100 million people … Continue reading “Super Bowl LIII: Who Won the 2019 Brand Awareness Championship”
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we identified several other brands which were at the forefront of the discussion. Not many brands have made … Continue reading “Gillette Ad Controversy: Social Media Insights”
In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic Forum meeting focused not only on the attendees but also on … Continue reading “Davos 2019: AI and Global Growth on CEOs’ Minds”
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings. The attendance audit numbers of this January’s CES are coming in the … Continue reading “CES 2019: Who Won Tech’s Biggest Race for Media Attention”
