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Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023

by Commetric | May 11, 2023

For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries

by Commetric | May 8, 2023

Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

by Commetric | Apr 27, 2023

The Bank of England’s decision to significantly raise interest rates had an immediate impact on borrowers and savers and presented new communication challenges to UK banks. Our media analysis found that the interest rates’ impact on inflation became the...
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Recent Posts

  • Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why
  • Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know
  • The PR Potential of Eurovision Is Yet to Be Realised. Here’s How a Few Brands Did It in 2023
  • EVs Are Framed as the Planet’s Saviours. But There Is a Huge PR Challenge – Their Batteries
  • Banking on Trust: Navigating the PR Minefield Amid Interest Rate Hikes and Inflation Debates in the UK Financial Sector

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