“We don’t have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook‘s conference at the end of April. “But I’m committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to be a transition of emphasis from the … Continue reading “From Media Data to Reputation Analytics: A Case Study of Facebook”
While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder groups in today’s hyper-connected economy has led researchers to speak about Internet Crisis Potential (ICP). This potential … Continue reading “The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries”
Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling 737 MAX, which has been a central business driver since the company … Continue reading “Boeing’s Ethiopian Crash: A Study in Bad Crisis Management”
Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation. The global diabetes drug market is on the rise mainly due to the increasing prevalence of the disorder: the number of adults living … Continue reading “Diabetes Drug Market: Pricing Debates amid Rising Awareness”
Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of long-established motor shows – for instance, last year’s Paris show was missing many key … Continue reading “Geneva Motor Show 2019: Go Electric or Go Home”
Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting fancier than ever and designers presenting one of their strongest and most … Continue reading “London Fashion Week A/W 2019: Brands at the Forefront of the Media Catwalk”
In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic Forum meeting focused not only on the attendees but also on … Continue reading “Davos 2019: AI and Global Growth on CEOs’ Minds”
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings. The attendance audit numbers of this January’s CES are coming in the … Continue reading “CES 2019: Who Won Tech’s Biggest Race for Media Attention”
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. In this blog post, we discuss the central topics in the fast … Continue reading “Fast Food in the Media: The Rise of the Health-Conscious Consumer”
