As the two largest national economies embroil in a trade showdown, it is individual companies which are in the centre of extensive reportages and economic commentary: the dispute is not just between the two countries, but also between corporations and policy makers, as the former are usually opposed to protectionist approaches. In the accelerating tit-for-tat … Continue reading “US-China Trade War: Corporate Communications in the Battlefields”
Alongside finance and law, the industry which occupies a central place in the heated Brexit debates is the life sciences. From the infamous campaign bus which hit the road with Vote Leave’s empty promise about £350 million a week for the National Health Service to the latest ominous warnings of post-Brexit shortages of drugs and … Continue reading “Brexit in the Media 3: Life Science PR in Unhealthy Climate”
Having examined the way banks promote themselves in the Brexit media coverage, we will now turn to an industry which works hand in glove with financial giants – law. UK’s affluent legal market is fueled by London’s role as a global financial hub, and bankers form the biggest client pool for lawyers: according to the … Continue reading “Brexit in the Media 2: Expert Opinion on Legal PR”
In the frenetic reports about everything Brexit-related, one industry palpably dominates the headlines: banking. This is because the UK’s economy is more reliant on the service sector than any of its G7 counterparts – services secure around 80% of the country’s GDP – and banking has had a special place within that sector since the … Continue reading “Brexit in the Media: How Banks Gain Shares in the Brexit Coverage”
One of the main challenges for investor relations professionals working in fintech is to always be up-to-date with the regulatory climate in their respective industry. This is especially true for the so-called digital economy, a sector growing seven times faster than the rest of the global industries, where regulations are just beginning to take shape. One … Continue reading “Surviving in the Wild of Crypto Regulations: A Guide for Investor Relations”
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may be argued that for companies in the pharmaceutical industry, how stakeholders … Continue reading “Deconstructing Pharma Reputation and Corporate Communication”
This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news consumption.
Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your target audience, you’ll need to understand how to communicate and through what … Continue reading “How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights”