Pride 2021: How Can Brands Steer Clear of Pink-Washing?

Pride 2021: How Can Brands Steer Clear of Pink-Washing?

As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
How Do CEOs Gain Prominence in 2021? A Media Analysis

How Do CEOs Gain Prominence in 2021? A Media Analysis

As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
Gender Equality: Has Covid Intensified the Debate?

Gender Equality: Has Covid Intensified the Debate?

In recent years, issues like the #MeToo movement, the male-female wage gap and women’s role in the workplace have become central for many mainstream publications. In addition, many brands started to focus their marketing efforts on addressing gender diversity, as...

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