by Commetric | Apr 8, 2022
Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
by Commetric | Mar 17, 2022
Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
by Commetric | Nov 12, 2021
As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
by Commetric | Nov 26, 2020
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
by Commetric | Jun 26, 2020
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
