by Commetric | Nov 26, 2020
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
by Commetric | Jun 26, 2020
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
by Commetric | Jun 12, 2020
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
by Commetric | Oct 2, 2019
The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...
by Commetric | Sep 2, 2019
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
