by Dimitar Ganev | Jul 12, 2019
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
by Dimitar Ganev | Jun 27, 2019
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Commetric | Jun 21, 2019
While top-tier media outlets are generally unanimous in considering genetically modified organism as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
by Dimitar Ganev | Jun 12, 2019
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around...
by Commetric | May 29, 2019
“We don’t have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook’s conference at the end of April. “But I’m committed to doing this well and starting a new chapter for our product.”...
