Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around their high-profile commercials. And while more than 100 million people … Continue reading “Super Bowl LIII: Who Won the 2019 Brand Awareness Championship”
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we identified several other brands which were at the forefront of the discussion. Not many brands have made … Continue reading “Gillette Ad Controversy: Social Media Insights”
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by analysing the debate through sophisticated media analytics and measurement. In this blog post, we discuss the central topics in the fast … Continue reading “Fast Food in the Media: The Rise of the Health-Conscious Consumer”
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients rather than brands, which leads to a general lack of brand awareness. To resolve this issue, companies … Continue reading “Dietary Supplements: Building Healthier Brand Awareness”
The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and companies driving the IoT coverage. Analysing the top publications globally, we discovered … Continue reading “The Internet of Things: Leveraging the New Industrial Revolution”
Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation.
Communication professionals working in finance could draw important lessons from the recent coverage of the financial crisis’ 10th anniversary – it encapsulates the PR problems that have been plaguing the industry for the last decade. Employing our media analytics tools, we examined how the coverage reflected the developments in economics, financial services, personal finances, regulation … Continue reading “Financial Crisis Anniversary: The Media’s Verdicts”
Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”
A recent research conducted by PwC and CB Insights found that venture capitalists invested $10.6 billion into healthcare start-ups in the first half of 2018, with $5.3 billion spent in 216 healthcare deals in the second quarter of the year – a 21% increase from the first quarter and a 49% increase from the same … Continue reading “Pharma start-ups in the media: communicating the industry’s future”
