by Dimitar Ganev | Jan 17, 2020
Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...
by Dimitar Ganev | Jan 10, 2020
2019 was another year whose headlines were dominated by Trump and Brexit. However, it was also a year which saw a growing media focus on topics involving corporate social responsibility (CSR). High-profile media outlets got into the habit of scrutinising companies for...
by Dimitar Ganev | Dec 29, 2019
Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
by Commetric | Dec 13, 2019
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
by Commetric | Nov 29, 2019
While consumer activism has been a well-established practice in the developed economies, the ubiquity of traditional and social media platforms has provided unprecedented intensity and visibility to various movements. Although some primary analyses suggest that...
