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Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?

Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?

by Commetric | Oct 14, 2021

For a long time, the media debate around Alzheimer’s has been dominated by news of failed clinical trials – giants such as Merck, Eli Lilly and Pfizer, as well as lesser-known companies like Axovant and Prana Biotech, have all announced...
Going NOLO: How Are Alcohol Brands Tapping Into the Sober-Curious Trend?

Going NOLO: How Are Alcohol Brands Tapping Into the Sober-Curious Trend?

by Commetric | Sep 14, 2021

Legacy alcohol giants and emerging start-ups are eager to capitalise on the no/low alcohol trend, which has accelerated along with the pandemic-induced rise in health consciousness. Our media analysis found that Heineken and Diageo were the corporate brands with the...
How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis

How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis

by Commetric | Sep 2, 2021

The global alcohol beverage industry doesn’t enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol’s negative health effects. In fact, alcohol companies sometimes face very similar reputational...
The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?

The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?

by Commetric | Aug 24, 2021

As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?

mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?

by Commetric | Jul 23, 2021

The pandemic put mRNA in the media spotlight, with many stories reporting that the novel technology could be used beyond Covid. Our analysis found that mRNA’s success seen with Pfizer and Moderna has started to change the conversation around diseases such as...
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