Biosimilars in the Media: Pharma’s New Market Disruptors?

  The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology, we identified the most influential companies and spokespeople in the conversation.   Biosimilar drugs – copycat … Continue reading “Biosimilars in the Media: Pharma’s New Market Disruptors?”

Cannes Lions 2019: Winners in the Media

Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with multiple wins: Burger King’s “Whopper Detour“, Nike’s “Just Do It” featuring Colin Kaepernick and the New … Continue reading “Cannes Lions 2019: Winners in the Media”

GMOs in the Media: The Genetics of a Spicy Debate

While top-tier media outlets are generally unanimous in considering genetically modified organism as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the traditional approaches in science communication have been largely ineffective in navigating public perceptions towards … Continue reading “GMOs in the Media: The Genetics of a Spicy Debate”

Vaccination in the Media: An Ongoing Immunisation Against Misinformation

The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma industry. In order to gain deeper insights into the issue, we analysed the recent conversation around … Continue reading “Vaccination in the Media: An Ongoing Immunisation Against Misinformation”

The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries

While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder groups in today’s hyper-connected economy has led researchers to speak about Internet Crisis Potential (ICP). This potential … Continue reading “The Anatomy of a Social Media Crisis: Lessons from the Fashion and Food Industries”

Boeing’s Ethiopian Crash: A Study in Bad Crisis Management

Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling 737 MAX, which has been a central business driver since the company … Continue reading “Boeing’s Ethiopian Crash: A Study in Bad Crisis Management”

Diabetes Drug Market: Pricing Debates amid Rising Awareness

Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation.   The global diabetes drug market is on the rise mainly due to the increasing prevalence of the disorder: the number of adults living … Continue reading “Diabetes Drug Market: Pricing Debates amid Rising Awareness”

Geneva Motor Show 2019: Go Electric or Go Home

Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of long-established motor shows – for instance, last year’s Paris show was missing many key … Continue reading “Geneva Motor Show 2019: Go Electric or Go Home”

The Role of Influencer Mapping in Reputation Management

The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really cutting-edge, “every industry is an internet of things … Continue reading “The Role of Influencer Mapping in Reputation Management”