Alzheimer’s in the Media: The Power of Influencers

Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”

The Future of Pharma? Mapping the Gene Therapy Trend

In their latest study on the pharma market, intelligence provider Evaluate pointed out that the development and commercialisation of gene and cell therapies is turning into a powerful engine of value creation for pharma companies. The launch of these novel therapies is also instrumental in fueling the global growth of the market, where total prescription … Continue reading “The Future of Pharma? Mapping the Gene Therapy Trend”

How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights

Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your target audience, you’ll need to understand how to communicate and through what … Continue reading “How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights”

Understanding the sugar debate – award winning work with the International Diabetes Federation

“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation The International Diabetes Federation (IDF) campaigns for a world without diabetes and provides a … Continue reading “Understanding the sugar debate – award winning work with the International Diabetes Federation”

Crisis Communications under the spotlight – the case of Tesco Bank

Tesco Bank Fraud – A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or suspicious activity. The attack was described as an ‘unprecedented breach of … Continue reading “Crisis Communications under the spotlight – the case of Tesco Bank”

Arsenic in food: consumers concerned but brands not implicated… yet

Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter coverage in recent months. We decided to delve deeper into the … Continue reading “Arsenic in food: consumers concerned but brands not implicated… yet”

Ring of steel – how the USA protected a key industry

With the USA as one of the few Western economies which is growing apace, domestic U.S. industries have been concerned that their home market has become a dumping ground for foreign imports. None more than one of the fundamentals of industrialised economies, steel. The challenge, particularly from South Korea, China and other Asian countries, unified … Continue reading “Ring of steel – how the USA protected a key industry”

Influential factors at the ballot box – part 2

Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important facing Britain. Mainstream and social media coverage shows a continued … Continue reading “Influential factors at the ballot box – part 2”

Review of Influencer Network Analysis by FreePint

Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric’s Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.