How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights

Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your target audience, you’ll need to understand how to communicate and through what … Continue reading “How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights”

Understanding the sugar debate – award winning work with the International Diabetes Federation

“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation The International Diabetes Federation (IDF) campaigns for a world without diabetes and provides a … Continue reading “Understanding the sugar debate – award winning work with the International Diabetes Federation”

Crisis Communications under the spotlight – the case of Tesco Bank

Tesco Bank Fraud – A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or suspicious activity. The attack was described as an ‘unprecedented breach of … Continue reading “Crisis Communications under the spotlight – the case of Tesco Bank”

Arsenic in food: consumers concerned but brands not implicated… yet

Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter coverage in recent months. We decided to delve deeper into the … Continue reading “Arsenic in food: consumers concerned but brands not implicated… yet”

Ring of steel – how the USA protected a key industry

With the USA as one of the few Western economies which is growing apace, domestic U.S. industries have been concerned that their home market has become a dumping ground for foreign imports. None more than one of the fundamentals of industrialised economies, steel. The challenge, particularly from South Korea, China and other Asian countries, unified … Continue reading “Ring of steel – how the USA protected a key industry”

Influential factors at the ballot box – part 2

Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important facing Britain. Mainstream and social media coverage shows a continued … Continue reading “Influential factors at the ballot box – part 2”

Review of Influencer Network Analysis by FreePint

Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric’s Influencer Network Analysis. Click here (.pdf, 2.05 MB) to read it.

An Analysis of Ebola Coverage in Politicized U.S. Media

It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December 2013 in Guinea, its potential to spread caused the World Health … Continue reading “An Analysis of Ebola Coverage in Politicized U.S. Media”

Bisphenol A – a story that won’t go away

Many brands can face “chronic” issues which are both negative and long term. These can be real or just misinformation – either way they can be serious communications problems for our clients. Understanding their media impact is central to the strategic value of what Commetric does. With mainstream edited media everywhere declining in capability and … Continue reading “Bisphenol A – a story that won’t go away”