by Dimitar Ganev | Aug 16, 2019
The consulting sector has become a central part of the media conversation around Brexit, as companies and the government have found themselves in a dire need of external expertise. EY dominated the recent media discussion, followed by Capital Economics, Deloitte and...
by Dimitar Ganev | Jul 12, 2019
The legal twists and turns of the market have dominated the recent media discussion around biosimilars, while the general awareness of the drugs among patients, physicians and pharmacists remains relatively low. Using our Influencer Network Analysis (INA) methodology,...
by Dimitar Ganev | Jun 27, 2019
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Commetric | Jun 21, 2019
While top-tier media outlets are generally unanimous in considering genetically modified organism as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
by Dimitar Ganev | May 9, 2019
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma...
