Cannabis-Infused Drinks: Exploring the New Beverage Trend

As the global soft-drink and alcohol consumption slows down, a growing number of companies think of cannabis beverages as a new growth vector. However, marketing cannabis-infused products could bring some reputational risks. An effective PR campaign can’t afford to ignore influencers with a well-established authority on this controversial subject. Using our media analytics tools, we … Continue reading “Cannabis-Infused Drinks: Exploring the New Beverage Trend”

Alzheimer’s in the Media: The Power of Influencers

Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”

The Meghan Markle Effect: Lessons in Brand Storytelling

Hot on the heels of Buckingham Place’s announcement about the wedding of Meghan Markle and Prince Harry, brand valuation consultancy Brand Finance predicted that the ceremony will contribute around £500 million to the British economy, primarily in tourism. This initial prognosis seemed reasonable given the fact that Prince Harry is only sixth in line to … Continue reading “The Meghan Markle Effect: Lessons in Brand Storytelling”

Mapping the Top Food & Drink Trends of 2018: Pandan

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018: Pandan”