by Commetric | Jun 23, 2023
Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
by Commetric | Dec 23, 2022
Although the pharma industry still doesn’t have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it’s actually dirtier than the global automotive production...
by Commetric | Dec 9, 2022
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
by Commetric | Nov 25, 2022
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
by Commetric | Jul 28, 2022
As Plastic-Free July comes to an end, we analysed the media debate around the global movement to see what we can learn from a PR and comms perspective. We found that Plastic-Free July is still not a massive initiative and brands should take part by focusing on...
