by Commetric | Jul 28, 2022
As Plastic-Free July comes to an end, we analysed the media debate around the global movement to see what we can learn from a PR and comms perspective. We found that Plastic-Free July is still not a massive initiative and brands should take part by focusing on...
by Commetric | May 20, 2022
The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term “greenwashing” has been steadily...
by Commetric | Apr 15, 2022
Sustainable finance reached record growth last year and is poised for continued growth in 2022, with major financial institutions making renewed efforts towards their ESG-related activities as pressure from global regulatory bodies mount with rising climate change and...
by Commetric | Apr 1, 2022
The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
by Commetric | Mar 25, 2022
Awareness of crypto’s estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto...
