G20 Summit 2019: How the Media Saw It

The annual meetings of the world’s most powerful leaders are among the most widely covered global events in the media, with the messages conveyed by the Group of 20 (G20) making an immediate impact on markets and investment sentiments. As such, we might suggest that the G20 summits are something of an elaborate high-level exercise … Continue reading “G20 Summit 2019: How the Media Saw It”

Cannes Lions 2019: Winners in the Media

Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with multiple wins: Burger King’s “Whopper Detour“, Nike’s “Just Do It” featuring Colin Kaepernick and the New … Continue reading “Cannes Lions 2019: Winners in the Media”

From Media Data to Reputation Analytics: A Case Study of Facebook

  “We don’t have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook‘s conference at the end of April. “But I’m committed to doing this well and starting a new chapter for our product.” This new chapter is supposed to be a transition of emphasis from the … Continue reading “From Media Data to Reputation Analytics: A Case Study of Facebook”

Super Bowl LIII: Who Won the 2019 Brand Awareness Championship

Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around their high-profile commercials. And while more than 100 million people … Continue reading “Super Bowl LIII: Who Won the 2019 Brand Awareness Championship”

Davos 2019: AI and Global Growth on CEOs’ Minds

In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic Forum meeting focused not only on the attendees but also on … Continue reading “Davos 2019: AI and Global Growth on CEOs’ Minds”

Alzheimer’s in the Media: The Power of Influencers

Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage from the fact that voices of authority within the pharma industry have regained credibility – the percentage of consumers … Continue reading “Alzheimer’s in the Media: The Power of Influencers”

Delete Facebook – The Birth of Digital Divestment?

By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The scheme reportedly succeeded in collecting the personal data of more … Continue reading “Delete Facebook – The Birth of Digital Divestment?”

The Oscars – Who Won on Social Media?

The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event with a lot to prove, and no clear front-runner. Social … Continue reading “The Oscars – Who Won on Social Media?”