• How we work
    • Software
    • Smarts
    • Service
  • Solutions
    • Mapping
    • Measuring
    • Monitoring
  • Insights
    • Latest thinking
    • Resources
  • About
    • Who we are
    • Team
    • Careers
    • Contact us
  • Client login
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

by Maya Koleva | Jun 19, 2025 | Blog

At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....

Recent Posts

  • From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research
  • ASCO 2025: Precision medicine takes centre stage in oncology’s new era
  • Commetric triumphs at the DataComms Awards 2025
  • When is a Newsletter NOT a Newsletter?
  • Commetric shortlisted for two DataComms Awards 2025

Tags

AI AMEC Brand management Climate Change Consumer Trends Corporate Communication Corporate Reputation COVID-19 Business Impact Tracker Crisis Communications Crisis Management Digital Marketing Diversity and Inclusion ESG Fashion Financial Services Food and Drink Health & Wellness Health and Wellness Immunotherapy Influencer Marketing Influencer Network Analysis Media Analytics Media Intelligence Media Monitoring Net Zero Oncology Pharma PR PR Analytics Precision Medicine PR Measurement PR Strategy Public Affairs Public Relations Regeneration Reputation Management Social Media Social Media Analytics Social Media Marketing Sports Strategic Communications Sustainability Tech Technology Twitter

How we work

Software

Smarts

Service

Solutions

Mapping

Measuring

Monitoring

Information

Insights

Resources

Who we are

Team

Careers

Privacy Policy

GDPR Policy

Contact

E-mail:
info@commetric.com

Phone:
+44 (0) 845 287 3003

  • Follow
  • Follow
Copyright ©2025 Commetric