Delete Facebook – The Birth of Digital Divestment?

By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The scheme reportedly succeeded in collecting the personal data of more … Continue reading “Delete Facebook – The Birth of Digital Divestment?”

Electric Vehicles in Online Media – Rapid Expansion Amidst an Uncertain Future

While electric vehicles (EV) currently occupy around 1 percent of the global automotive market in terms of new car sales, most signs point to an exciting future for the sector. Industry experts and observers have admitted that growth was a bit slower to emerge than they initially predicted, driven by infrastructure shortages, lack of public … Continue reading “Electric Vehicles in Online Media – Rapid Expansion Amidst an Uncertain Future”

3 Trends Energy & Utility CEOs Should Consider While Setting Company Strategy

For the energy & utility industry, the last decade has been anything but easy. Global uncertainties – economic, social, political and regulatory – have forced professionals in the field to always be on the lookout for innovative solutions that might help them turn the tide. Just as the turn of the century brought with it … Continue reading “3 Trends Energy & Utility CEOs Should Consider While Setting Company Strategy”

The Oscars – Who Won on Social Media?

The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event with a lot to prove, and no clear front-runner. Social … Continue reading “The Oscars – Who Won on Social Media?”

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s effects on marketing more than ever before. Taking the right steps can make all the difference between a disappointing launch … Continue reading “Social Media in Pharma: Taming Word of Mouth”

Exponential Growth: The Rise of Instagram Influencers

Lately it feels like Facebook has been featured in the news for all the wrong reasons – hacking issues, the dissemination of fake news, content algorithm changes. But when it comes to finances, the social media giant seems to be doing better than ever. During 2017’s third quarter, the website surpassed USD 10 billion in … Continue reading “Exponential Growth: The Rise of Instagram Influencers”

Mapping the Top Food & Drink Trends of 2018 – Sherry

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018 – Sherry”

Mapping the Top Food & Drink Trends of 2018 – Purple Sweet Potatoes

Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts that may sound like excerpts from a science-fiction script, but according to the authors, are well on their way to entering … Continue reading “Mapping the Top Food & Drink Trends of 2018 – Purple Sweet Potatoes”