Reach vs Engagement: Why Your Social Media Campaigns Need a Rethink

Two historic events marked Facebook’s history recently: the platform hit 2 billion monthly users and it changed its mission statement to “bring the world closer together”. What has been less talked about, however, is its evolution from social network to ad network in less than two years, and the implications thereof for social media marketers. … Continue reading “Reach vs Engagement: Why Your Social Media Campaigns Need a Rethink”

Understanding the sugar debate – award winning work with the International Diabetes Federation

“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation

Pepsi Ad Controversy Media Insights

VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the data to quantify the scale of the issue and find out how … Continue reading “Pepsi Ad Controversy Media Insights”

Integrated Evaluation: Traditional and Social Media Analytics

It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure.

Oncology in UK Media [Infographic]

VIEW INFOGRAPHIC Commetric has used its award winning technology to create an interactive dashboard tracking Oncology related coverage. The platform indexes the prominent issues, companies, products and executives being referenced in this space, highlighting influencers and increasing issues. Key findings so far include: The tension between national institutes and drug manufacturers is a recurring issue, … Continue reading “Oncology in UK Media [Infographic]”

“I am an Arsenal fan”: Consumer Behaviour in Sport and Social Media Analytics

Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports.

How to Build Bulletproof Communication Strategy Using Measurement Tools

Jo Perrin, Corporate Comms Director at Verizon, recently joined us for a webinar using the above title, part of the AMEC Measurement month series. Jo is Corporate Communications Director, for Enterprise Solutions at Verizon and has been one of our clients since 2006. We produce monthly and annual analyses of the company’s coverage, in 15 … Continue reading “How to Build Bulletproof Communication Strategy Using Measurement Tools”

Crisis Communications under the spotlight – the case of Tesco Bank

Tesco Bank Fraud – A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or suspicious activity. The attack was described as an ‘unprecedented breach of … Continue reading “Crisis Communications under the spotlight – the case of Tesco Bank”

Storytelling and Sports: Under Armour vs Nike (Part II)

In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand essence. As one of the oldest and brain-friendliest methods of communication, storytelling relies on patterns, i.e. characters, … Continue reading “Storytelling and Sports: Under Armour vs Nike (Part II)”