by Christina Arshadi | May 9, 2024 | Blog
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
by Christina Arshadi | May 9, 2024 | Blog
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What’s happening: We all do it. We purchase food and drink items, we see labels like “100% recyclable” or “100% recycled” on the...
