• How we work
    • Software
    • Smarts
    • Service
  • Solutions
    • Mapping
    • Measuring
    • Monitoring
  • Insights
    • Latest thinking
    • Resources
  • About
    • Who we are
    • Team
    • Careers
    • Contact us
  • Client login
The Euro 2024 battle of brands: How did adidas win?

The Euro 2024 battle of brands: How did adidas win?

by Christina Arshadi | Jul 9, 2024 | Blog

adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...

Recent Posts

  • When is a Newsletter NOT a Newsletter?
  • Commetric shortlisted for two DataComms Awards 2025
  • Commetric Announces Leadership Changes: Solheim as Non-Executive Chairman, Minkovski as Interim CEO
  • From product to process: how the FMCG sustainability communications evolved
  • The road to IPO: how fintechs are building new maturity narratives

Tags

AI AMEC Brand management Climate Change Consumer Trends Corporate Communication Corporate Reputation COVID-19 Business Impact Tracker Crisis Communications Crisis Management Digital Marketing Diversity and Inclusion ESG Fashion Financial Services Food and Drink Health & Wellness Health and Wellness Immunotherapy Influencer Marketing Influencer Network Analysis Media Analytics Media Intelligence Media Monitoring Net Zero Oncology Pharma PR PR Analytics Precision Medicine PR Measurement PR Strategy Public Affairs Public Relations Regeneration Reputation Management Social Media Social Media Analytics Social Media Marketing Sports Strategic Communications Sustainability Tech Technology Twitter

How we work

Software

Smarts

Service

Solutions

Mapping

Measuring

Monitoring

Information

Insights

Resources

Who we are

Team

Careers

Privacy Policy

GDPR Policy

Contact

E-mail:
info@commetric.com

Phone:
+44 (0) 845 287 3003

  • Follow
  • Follow
Copyright ©2025 Commetric