At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been shortlisted in two categories at the DataComms Awards 2025:
🏆 Best Data Insight from Communications Activity (Ongoing)
🏆 Best Media Coverage Impact Assessment
These nominations reflect our commitment to pushing the boundaries of media analytics, combining AI-powered intelligence with human expertise to deliver insights that matter.
Bridging the gap between communications and audience action
Our shortlisted work in the Best Data Insight from Communications Activity (Ongoing) category showcases our collaboration with a global candy maker brand. Faced with a critical gap in understanding how communications shaped audience awareness and actions, we developed an integrated measurement framework that connected earned media exposure with consumer behaviours, such as web traffic and branded search trends.
🚀 Key innovations included:
- Blending traditional & social media analysis with search listening data
- Correlating media exposure with consumer actions to identify patterns
- Benchmarking regional differences in audience sentiment and engagement
The result? A data-driven approach that provided unprecedented visibility into how communications strategies influence consumer decision-making across global and local markets.
Transforming media impact assessment for a leading biotech firm
In the Best Media Coverage Impact Assessment category, our work with a US biotech leader redefined how earned media is evaluated during quarterly earnings announcements—a critical moment where media narratives can influence investor sentiment and even intraday share prices.
- Human-powered narrative analysis, augmented by AI
- A four-point sentiment scale for nuanced assessment
- New impact metrics, including brand salience and third-party commentator influence
Within just six months, our insights drove strategic shifts, such as optimising journalist engagement efforts and aligning PR strategies with corporate goals—demonstrating the real-world impact of communications.
Looking ahead
These nominations reaffirm our belief that media insights should go further—helping brands not just track coverage, but truly understand its impact. As we continue to refine and expand our methodologies, we are excited to shape the future of data-driven communications measurement.
A huge thank you to our clients, partners, and the DataComms Awards for recognising the value of strategic, insight-led analytics. We look forward to the awards ceremony scheduled for 20th May at the May Fair Hotel in the City of London and we wish best of luck to all nominees!
You can find the full shortlist here.
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Editor’s Notes
About Commetric
Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.
About DataComms Awards
The DataComms Awards celebrate excellence in the use of data for corporate communications. Recognising innovative approaches to media analytics, measurement, and insights, the awards highlight how companies leverage data to drive strategic decision-making, enhance reputation, and demonstrate the impact of communications efforts. Hosted by Communicate Magazine, the DataComms Awards set the benchmark for best practices in data-driven corporate storytelling.