Artificial intelligence is rapidly transforming how organisations understand media narratives, reputational risks, and stakeholder influence. But as AI capabilities expand, so does the need for robust governance, transparency, and responsible management.
We are proud to announce that Commetric has been certified for ISO/IEC 42001:2023, the international standard for Artificial Intelligence Management Systems (AIMS).
This milestone reflects our commitment to responsible AI innovation, operational excellence, and trusted analytics for our clients.
Setting the standard for responsible AI in media analytics
ISO/IEC 42001 is the first international standard designed specifically to help organisations establish, implement, maintain, and continually improve AI management systems.
Achieving this certification demonstrates that Commetric has established structured processes for:reputation
- Responsible AI governance
- Risk management and accountability
- Transparency and oversight in AI systems
- Continuous monitoring and improvement
For organisations relying on media intelligence to guide high-stakes communications decisions, these principles are critical.
At Commetric, AI plays a central role in processing vast volumes of global media data and identifying patterns across news and social media conversations. Our ecosystem use advanced natural language processing (NLP) and machine learning to detect topics, entities, sentiment, and emerging narratives across global datasets.
A proactive step in a rapidly evolving AI landscape
Commetric initiated the certification process in September 2025, anticipating the rapid growth in AI and large language model (LLM) tools across the media analytics industry.
While there is currently no mandatory legislation requiring compliance with ISO/IEC 42001, the standard is quickly emerging as a benchmark for responsible AI governance.
By achieving certification early, Commetric is positioning itself at the forefront of AI accountability in media intelligence.
We are also proud to be among the first UK- based companies with operations in Bulgaria to obtain this certification.
What this means for our clients
For communications leaders navigating complex media landscapes, trust in analytics is essential.
ISO/IEC 42001 certification provides our clients with confidence that:
- AI systems supporting their insights are managed responsibly
- Governance frameworks are in place to mitigate risks
- Processes ensure accuracy, transparency, and accountability
- AI innovation is implemented ethically and sustainably
In an era where reputational risk can escalate quickly, organisations need insights they can trust.
Going further with trusted AI insights
At Commetric, our mission has always been to go further in transforming media data into strategic intelligence.
Achieving ISO/IEC 42001 certification is another step in that journey – ensuring that the AI technologies powering our insights are governed with the same rigor and care that our clients expect from us.
As AI continues to reshape communications analytics, we remain committed to delivering insights that are not only powerful, but responsible, transparent, and trusted.
To learn more about how Commetric’s AI-powered media analytics can support your organisation, contact us or explore our solutions.