by Commetric | May 11, 2023 | Blog
For the first time, the business world seriously embraced Eurovision as a promotion channel. Our analysis found that brands like Booking.com and Baileys received favourable media attention for assuming Eurovision’s unity message, while TikTok tried to improve...
by Commetric | May 8, 2023 | Blog
Electric vehicle manufacturers promote EVs as a sustainable solution to climate change but face PR challenges due to growing concerns over the use of their batteries. Our media analysis found that the batteries’ environmental impact tends to spark controversies...
by Commetric | Apr 27, 2023 | Blog
The Bank of England’s decision to significantly raise interest rates had an immediate impact on borrowers and savers and presented new communication challenges to UK banks. Our media analysis found that the interest rates’ impact on inflation became the...
by Commetric | Apr 24, 2023 | Blog
Since the summer of 2021, widespread disruption to supply chains has hit the headlines and become one of the main narratives around the supermarket industry. Our media analysis found that Covid is still a big theme when it comes to supply chain disruptions while...
by Commetric | Apr 12, 2023 | Blog
The planned national rollout of smart meters in the UK has been highly controversial, giving rise to heated media debates. Our media analysis found that cost-effectiveness emerged as the most pressing issue, while prepayment plans caused a reputational problem for...
