by Commetric | Mar 10, 2023 | Blog
Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...
by Commetric | Mar 7, 2023 | Blog
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
by Commetric | Mar 1, 2023 | Blog
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
by Commetric | Feb 24, 2023 | Blog
Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
by Commetric | Feb 20, 2023 | Newsroom
We are proud to announce that we won two awards at the 2023 IN2 SABRE Awards EMEA. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB) on communicating scientific breakthroughs in times of global pandemic won the...
