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Neobanks vs. Titans: Navigating the Shifting Landscape of UK’s Financial Services Industry

Neobanks vs. Titans: Navigating the Shifting Landscape of UK’s Financial Services Industry

by Commetric | Jul 24, 2023 | Uncategorized

Navigating the ever-evolving landscape of financial services is a complex task for corporate communication directors. They are confronted with the challenges of understanding the viability of revolutionary disruptors – neobanks or digital-only banks, adapting to...
Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

Survival of the Fittest: How Brands Promote Dietary Supplements in the Covid Aftermath

by Commetric | Jul 14, 2023 | Blog

Our media analysis found that the debate around dietary supplements continues to centre on their efficacy, with companies such as Nestlé, Unilever, GNC, and Herbalife adopting proactive PR strategies to address this challenge and communicate the scientific basis of...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

by Commetric | Jul 14, 2023 | Blog

At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023 | Blog

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know

The UK Mortgage Crisis Demands New Approaches to Financial Comms. Here’s What PR Pros Should Know

by Commetric | Jun 28, 2023 | Blog

The mortgage crisis in the UK has dominated the media conversation in recent months due to rising interest rates, potentially impacting over 2 million mortgage holders and causing economic slowdown fears. Our media analysis found that banks’ reactions to the...
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