by Maya Koleva | Jun 19, 2025 | Blog
At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
by Matthew Couchman | Jun 5, 2025 | Blog
The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored...
by Commetric | May 21, 2025 | Blog
We’re proud to announce that Commetric has taken home two prestigious accolades at this year’s DataComms Awards, organised by Communicate Magazine — a celebration of excellence in communications data, measurement, and evaluation. – Gold: Best Media Coverage...
by Matthew Couchman | Apr 24, 2025 | Blog
In today’s fast-paced media landscape, staying informed is essential—but it’s also increasingly difficult. Most corporate news briefings or newsletters are, in reality, just a collection of headlines and links, requiring recipients to sift through and determine what’s...
by Commetric | Apr 1, 2025 | Blog
At Commetric, we believe that data-driven insights should go further—transforming communications strategies, measuring impact with precision, and empowering brands to make business-critical decisions. That is why we are thrilled to announce that we have been...
by Matthew Couchman | Oct 30, 2024 | Blog
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
