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Finance Brands Don’t Know How to Handle Greenwashing Accusations. Here’s How They Can Elevate Their ESG Comms

Finance Brands Don’t Know How to Handle Greenwashing Accusations. Here’s How They Can Elevate Their ESG Comms

by Commetric | Nov 16, 2023 | Blog

2023 has been an important year for the UK’s sustainable finance sector. The government finally unveiled its comprehensive Green Finance Strategy, while London secured its position as the world’s leading centre for green finance. But despite the...
From Responsible Tourism to AI: The Travel Trends That Shaped WTM 2023

From Responsible Tourism to AI: The Travel Trends That Shaped WTM 2023

by Commetric | Nov 13, 2023 | Blog

The World Travel Market 2023 (WTM) trade event in London took place against a backdrop of new challenges facing the global travel and tourism industry.  As one of the most important tourism conferences out there, the event was closely followed by the media....
UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

by Commetric | Nov 8, 2023 | Blog

Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

by Commetric | Nov 6, 2023 | Blog

View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

What Oncology Trends Shaped the ESMO 2023 Debate? 5 Media Analytics Takeaways

by Commetric | Oct 30, 2023 | Blog

An estimated 33,000 people walked the halls of the European Society for Medical Oncology’s (ESMO) 2023 gathering. The event – which has a reputation for being the most influential oncology congress – is used by many pharma companies as a...
Buy Now, Pay Later Has a Big PR Problem. Here’s How to Solve It

Buy Now, Pay Later Has a Big PR Problem. Here’s How to Solve It

by Commetric | Oct 25, 2023 | Blog

View a one-page infographic summary of the analysis Buy Now, Pay Later (BNPL) has enjoyed explosive growth in the UK during the pandemic and now, during the cost-of-living crisis, it has established itself as one of the most widely used forms of credit....
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