by Commetric | Jun 26, 2020 | Blog
With this year’s Pride celebrated primarily online, many brands invested in creative and provocative ways to showcase their support for the LGBTQ+ community. Analysing the media discussion around the celebration, we found that Apple, Netflix, Disney and Nike...
by Commetric | Jun 12, 2020 | Blog
The fashion industry is currently focused on crisis management and contingency plans, but many brands have started working on re-thinking the sector in general. Our analysis showed that Ralph Lauren’s CSR effort was the top trending fashion story on social...
by Commetric | Jun 2, 2020 | Blog
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
by Commetric | Apr 29, 2020 | Blog
The increasingly popular conspiracy theory linking 5G and the coronavirus pandemic has put telecoms companies in a crisis communications mode, as their masts were attacked by anti-5G activists. Conducting a media analysis of the conversation around the conspiracy, we...