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From product to process: how the FMCG sustainability communications evolved

From product to process: how the FMCG sustainability communications evolved

by Matthew Couchman | Oct 30, 2024 | Blog

Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
Financial inclusion: the greatest untapped PR opportunity in finance?

Financial inclusion: the greatest untapped PR opportunity in finance?

by Alan Walker | Aug 1, 2024 | Blog

Commetric sees gaps in the media discussion about financial inclusion which are ripe for messaging and storytelling. The context: Financial inclusion – the availability and equality of opportunities to access financial services – is a major issue around the world....
Offshore wind’s future is a PR battle against misinformation. How to win it?

Offshore wind’s future is a PR battle against misinformation. How to win it?

by James Robbins | Jun 17, 2024 | Blog

The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
Regenerating ESG: why FMCG brands need to go beyond sustainability

Regenerating ESG: why FMCG brands need to go beyond sustainability

by Christina Arshadi | May 9, 2024 | Blog

To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
Recycling can soon become a reputational risk. Here’s what FMCG can do

Recycling can soon become a reputational risk. Here’s what FMCG can do

by Christina Arshadi | May 9, 2024 | Blog

As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What’s happening: We all do it. We purchase food and drink items, we see labels like “100% recyclable” or “100% recycled” on the...
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