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The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

by Commetric | Jun 23, 2023 | Blog

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

Aviation Will Have a Hard Time Framing Itself as Sustainable. Here’s What PR and Comms Should Know

by Commetric | May 18, 2023 | Blog

Flying is perceived as one of the hardest sectors to decarbonise since sourcing sustainable fuels is complicated, and the large-scale adoption of hydrogen or electric planes is still years away. Our media analysis found that while each potential solution to aviation...
Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

Big Pharma Doesn’t Realise How Sensitive an Issue Obesity Is. Here’s What It Should Do

by Commetric | Mar 20, 2023 | Blog

The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023 | Blog

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023 | Blog

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
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