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ICE London 2024: A Missed PR Opportunity for Gambling Brands?

ICE London 2024: A Missed PR Opportunity for Gambling Brands?

by James Robbins | Feb 12, 2024 | Blog

ICE London 2024 was buzzing with innovations, but gambling brands overlooked the PR opportunity to align with key trends such as AI, responsible gambling and sustainable gaming. What our analysis found: Commetric’s analysis of 408 English-language articles...
High Stakes: How Cyber Threats and the Digital Rush Shaped the Global Gaming Expo 2023

High Stakes: How Cyber Threats and the Digital Rush Shaped the Global Gaming Expo 2023

by Commetric | Oct 17, 2023 | Blog

The excitement that has taken hold of the gaming industry in recent years was on full display at the Global Gaming Expo in Las Vegas last week as more than 25,000 attendees representing more than 125 countries got a first-hand look at gaming innovation. To see what...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023 | Blog

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?

Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?

by Commetric | Feb 16, 2023 | Blog

The biggest event in the gaming calendar, ICE London, set a new attendance record, as it returned to full-scale post-pandemic this February. Our analysis of the media debate around the event showed that safer gambling moved centre stage, while gambling companies...
GameOn and Media Analytics Consultancy Commetric Join Forces

GameOn and Media Analytics Consultancy Commetric Join Forces

by Commetric | Nov 10, 2022 | Newsroom

B2B public relations specialist GameOn, has teamed up with media intelligence expert Commetric, to provide the iGaming industry with new innovative media analytics solutions Isle of Man: 6 October 2022 – GameOn, the leading provider of B2B PR and social media...
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