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Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023 | Blog

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
How Did COP27 Change the Sustainability Debate? A Media Analysis

How Did COP27 Change the Sustainability Debate? A Media Analysis

by Commetric | Nov 25, 2022 | Blog

Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?

Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?

by Commetric | May 20, 2022 | Blog

The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing. Our analysis found that the use of the term “greenwashing” has been steadily...
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