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How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis

How Is Big Alcohol Trying to Stay Relevant? A Competitive Benchmarking Media Analysis

by Commetric | Sep 2, 2021

The global alcohol beverage industry doesn’t enjoy a great reputation, with its media presence being continuously tainted by reports about alcohol’s negative health effects. In fact, alcohol companies sometimes face very similar reputational...
The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?

The Ready-to-Drink Trend: Can Canned Cocktails and Hard Seltzers Save the Alcohol Industry?

by Commetric | Aug 24, 2021

As alcohol consumption is going out of fashion for health-conscious young consumers, RTDs like canned cocktails and hard seltzers are becoming the fastest-growing category in the beverage business, with brands positioning them as better-for-you products. Our analysis...
mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?

mRNA’s Potential Beyond Covid: How Should PR Pros Communicate Medical Innovation?

by Commetric | Jul 23, 2021

The pandemic put mRNA in the media spotlight, with many stories reporting that the novel technology could be used beyond Covid. Our analysis found that mRNA’s success seen with Pfizer and Moderna has started to change the conversation around diseases such as...
Food Security: How Have Non-Profits Shaped the Debate Around World Hunger During Covid?

Food Security: How Have Non-Profits Shaped the Debate Around World Hunger During Covid?

by Commetric | Jul 9, 2021

As the economic fallout from the pandemic has set back decades of progress against malnutrition, food security has come to the forefront of global issues, giving a new impetus for topics such as climate change and agricultural innovation. Our analysis found...
Why Do Climate Communications Fail? A Strategic Communications Perspective

Why Do Climate Communications Fail? A Strategic Communications Perspective

by Commetric | Sep 24, 2020

Why do science communications so often fail to achieve their objectives? Earlier this year the World Health Organisation (WHO) hired public relations firm Hill+Knowlton Strategies to develop a communications programme in the context of the intense criticism levelled...
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