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How do you make luxury part of the most popular event? A look at LVMH’s Olympics strategy

How do you make luxury part of the most popular event? A look at LVMH’s Olympics strategy

by Christina Arshadi | Aug 15, 2024 | Blog

LVMH did a good job of reimagining itself for a new mass audience by sponsoring the Olympics, but it should be mindful of emerging reputational risks. LVMH’s shift For the first time, a luxury brand was an Olympic sponsor. And it wasn’t just one brand, it...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

by Commetric | Jul 14, 2023 | Blog

At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

by Commetric | Jun 21, 2023 | Blog

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

by Commetric | Apr 8, 2022 | Blog

Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

by Commetric | Nov 12, 2021 | Blog

As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
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